SATMC Presents


In a move to highlight the importance of domestic manufacturing within the tyre industry, the South African Tyre Manufacturers Conference (SATMC) has unveiled its new Homegrown DrivingLocal initiative and logo, in collaboration with member companies, Bridgestone Southern Africa, Continental South Africa, Goodyear South Africa, and Sumitomo Rubber South Africa.

The new Homegrown DrivingLocal logo is emblematic of the local tyre industry's values of:
Tyres from Bridgestone, Continental, Goodyear, and Sumitomo Rubber South Africa are the result of top-tier engineering and innovative design, adhering to global standards of excellence.
Optimised for Local Conditions
Homegrown tyre brands are meticulously crafted to withstand the rigors of local weather and road conditions. This durability translates to extended lifespan and fewer replacements down the line.
Safety Above All
Tyres, as the sole point of contact between a vehicle and the road, are the first and foremost element of a vehicle’s safety and control. The locally produced tyres undergo rigorous safety assessments, and their manufacturing processes encompass advanced safety features that enhance handling, braking, and cornering, ultimately ensuring the security of motorists and road users.
Trusted Partnerships
Each of the four companies has forged alliances with major automotive manufacturers, a testament to the rising trust and reliance placed in South African tyres for new vehicle lines.


The SATMC is the official industry body and trade association of the local tyre manufacturers, namely, Bridgestone, Continental, Goodyear and Sumitomo. We are the voice of the local tyre manufacturers and represent tyre manufacturers on trade, economic and environmental policies, tyre sector regulations. We maintain stakeholder relationships in order to drive the objectives of our members.  We actively engage consumers and other stakeholder to bring awareness and empower them on road safety.