In a move to highlight the importance of domestic manufacturing within the tyre industry, the South African Tyre Manufacturers Conference (SATMC) has unveiled its new Homegrown DrivingLocal initiative and logo, in collaboration with member companies, Bridgestone Southern Africa, Continental South Africa, Goodyear South Africa, and Sumitomo Rubber South Africa.
The SATMC is the official industry body and trade association of the local tyre manufacturers, namely, Bridgestone, Continental, Goodyear and Sumitomo. We are the voice of the local tyre manufacturers and represent tyre manufacturers on trade, economic and environmental policies, tyre sector regulations. We maintain stakeholder relationships in order to drive the objectives of our members. We actively engage consumers and other stakeholder to bring awareness and empower them on road safety.