Continental Tyre South Africa

Continental Tyre South Africa (CTSA) shares in the rich history of the country, and our employees are representative of the vibrant and colourful community in which we operate.

In 1947, General Tire South Africa was established by the Williams Hunt Group and General Tire USA. In 1985, Continental AG and General Tire SA signed an agreement to produce Continental-branded tyres in SA, and since 2013, CTSA has been 100% owned by CAG. We are the only Continental Tyre Plant in Africa and are based in Gqeberha in the Nelson Mandela Bay Municipality.

CTSA supplies most car manufacturers in South Africa. Meanwhile, our distribution network in the replacement market consists of BestDrive by Continental, which operates our franchise network. In South Africa, over 130 BestDrive franchise fitment centres have been created in keeping with international trends.

At CTSA, both our sales and marketing organisation and the manufacturing plant are found under one roof, creating great team spirit among the over 1100 employees.

As a business, CTSA is focused on the long-term sustainability of its business and operations in South Africa, capitalising on its strengths, improving where and how it can, and exploring all growth opportunities.

Continental is committed to its Vision 2030 strategy, which is centred around the systematic, customer-centric alignment of the Continental Tyres business area and related activities. In addition, the Tyres business area is targeting further profitable growth and, in a fast-changing market environment, aiming to set itself apart from the competition in terms of sustainability and through digital solutions.

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